Branding page
Security solutions designed with passion.- About evalink
- Logo
- Brand names
- Colors
- Typography
Defining our brand
- Tone of voice
- Messaging
- Visual style
- Online presence
Communication
About evalink
Security automated with passion
We are enabling user-grade convenience for the security industry to bring confidence and ease into the lives of the people we work with. We strive to lead the necessary innovation in the security industry.
Our mission
Provide a managed ecosystem to empower security teams to deliver excellent services.
Our vision
Be the trusted leader in modern alarm management by providing innovative, scalable, and easy-to-use digital solutions to empower organizations to manage their security operations more efficiently and seamlessly while focusing on their core business objectives.
Our values
💙 Innovation: We drive the changes in the security industry with best-in-class technology.
💙 Simplicity: We strive to remove the complexity of delivering quality security services.
💙 Passion: We are genuinely enthusiastic about solving our customers' challenges.
💙 Customer-centric: We always focus on the deep customer's needs and how we help them achieve long-term growth.
Logo
Prefer
- Keeping the logo’s original proportions
- Maintaining ample clear space around the logo. You can use two letters “e” side-by-side from evalink to set the spacing.
Avoid
- Altering, recreating, or redrawing our logo
- Using our logo without its icon
- Never use our logo or assets in a way deemed offensive, misleading, or harmful.
Brand names
Sitasys is the name of our company.
evalink is the name of our product ecosystem.
Please use "Sitasys" when referring to our company and "evalink" when referring to our ecosystem.
"evalink by Sitasys" is authorized.
Always use small caps to write “evalink”.
Colors
Primary colors
These are our primary colors.
Secondary colors
These are our secondary colors.
Typography
Font Family
Roboto
evalink font is Roboto.
Headlines are set in Roboto Bold
Bodies are set in Roboto Regular.
Tone of voice
Our tone of voice
We are authentic and passionate about what we talk about.
Our brand voice and tone embody a dynamic blend of confidence, informativeness, optimism, and enthusiasm.
With a firm understanding of our industry's challenges, we deliver information with clarity and purpose, guiding security professionals to take control over their security operations management.
Prefer
- Using straightforward language to explain complex features, making it accessible to everyone.
- Crafting your content while staying true to our brand voice and messaging guidelines.
- Writing with a more friendly tone on Social Media.
Avoid
- Deviating from our brand messaging that misrepresents or dilutes our platform's offerings and mission
- Using overly technical jargon without providing context.
Messaging
Our messaging
evalink is the leading platform for digitalizing physical security, offering an integrated cloud infrastructure that seamlessly manages alarms and security operations regardless of size. evalink empowers security teams to streamline processes with trusted tools that automate workflows and integrate with +1,000 security brands and services. Designed for efficiency, reliability, and scalability, evalink ensures that security operations are more effective and manageable. Trusted by thousands of security professionals, evalink is committed to helping focus on core business, providing scalable and data-driven solutions that drive excellence and business growth.
Why we love evalink
⭐️ Simple and friendly UI
⭐️ Code-free process builder
⭐️ Built-in virtual receivers
⭐️ Certified ISO, VdS (EN standards), SQS
⭐️ Smooth migration process
⭐️ True cloud-based platform
Visual style
Seeing is believing
evalink's UI design is where the magic happens. We love witnessing its awe-inspiring effect on users, as it combines aesthetics with functionality, creating a unique experience.
Prefer
- Using screenshots of the platform to authentically showcase the user experience and key features. Highlight real interactions that demonstrate the platform's value.
- When using animations and vectorial assets:
- Retaining UI elements' original proportions and dimensions to prevent distortion or visual inconsistency.
- Displaying UI assets in a way that highlights the platform's functionality and features accurately.
Avoid
- Showing sensitive and confidential information like customers' names, addresses, serial numbers, keys, etc.
- Using or editing screenshots to exaggerate or misrepresent the platform's capabilities.
Online presence
Websites
Homepage: www.evalink.io
Certifications: www.evalink.io/security
Demo requests: www.evalink.io/demo-request
Partner referrals: www.evalink.io/partners
Social Media
LinkedIn: https://www.linkedin.com/showcase/evalink/
Hashtags: #evalink #integratedsecurity #cloudsecurity #ecosystem